In the dynamic realm of real estate, where dreams are built and futures take shape, a remarkable individual has emerged as a true trailblazer. Meet Pressie S. Duero, a Certified Public Accountant and Real Estate Broker, whose journey from humble beginnings to becoming the founder of Citihub Realty Inc. is nothing short of inspiring.
Background and Beginnings:
Pressie’s odyssey in the real estate industry began with a fortuitous invitation from her husband to attend a Real Estate Brokerage Seminar in 2015. Little did she know that this event would set her on a path of unparalleled success. The seminar ignited a fire within her, leading her to conquer the Real Estate Licensure Exam in 2016. Her inaugural experience, a triumphant deal on a commercial building, unlocked a passion for real estate, connecting her with diverse individuals and reaping significant rewards.
Inspired by the resounding success of Philippine real estate magnates like Manny Villar, Henry Sy, and the Ayalas, Pressie was determined to carve her own path. Her aspiration was to not only follow in their footsteps but to leave her own indelible mark on the industry.
As with any journey, obstacles inevitably emerge. The inception of Citihub Realty in 2016 was marked by challenges. Initial support was modest, and delayed developer commissions strained her resources. However, Pressie’s unwavering determination and trust in a higher power propelled her forward. She weathered the storms, closing major deals including commercial lots and buildings, which ensured her business’s resilience.
Niche and Specialization:
Pressie’s expertise spans a spectrum of properties. Her specialization includes commercial lots, buildings, dormitories, beachfront havens, and agricultural gems. Moreover, she and her team excel in residential properties, expertly handling houses and condominium units. This versatility has contributed to Citihub Realty’s ascent as a premier realty in Davao City.
Career Milestones and Successes:
Pressie’s journey is punctuated by milestones that speak volumes of her tenacity and proficiency. The pinnacle of her achievements was brokering a lot for her church building, a testament to her commitment to noble causes. A colossal commercial lot deal underscored her prowess in high-stakes negotiations. These triumphs, coupled with her team’s relentless efforts, led to Citihub Realty being recognized as the top realty by esteemed developers in Davao City.
Client Testimonials and Relationships:
Pressie’s commitment to her clients goes beyond transactions – it’s a bond forged by trust and dedication. Hand-delivering titles during a typhoon showcased her unparalleled dedication, leaving an indelible mark on her client’s heart. Another poignant instance was a seller’s gesture of gratitude, expressing appreciation with gifts from abroad. These interactions epitomize Pressie’s ethos of personalized service.
Adaptability and Resilience:
The pandemic’s onset posed a challenge, raising concerns about a potential decline in sales. Yet, Pressie’s resilience prevailed. Against all odds, June 2020 witnessed one of Citihub Realty’s most significant sales, a testament to her adaptability and unyielding spirit.
Innovative Approaches and Strategies:
In an age of digital disruption, Citihub Realty maintains its edge through unwavering consistency in digital marketing and recruitment strategies. While not reliant on unconventional methods, their commitment to embracing technology secures their competitive advantage.
Professional Growth and Continuous Learning:
Pressie’s dedication to growth is evident in her pursuit of knowledge. Regularly engaging with real estate-focused YouTube content and attending seminars, she ensures she remains at the forefront of industry trends, allowing her to provide clients with expert guidance.
Mentorship and Leadership:
Pressie’s leadership extends beyond her own success. She diligently mentors Citihub agents, imparting invaluable sales insights and stressing the significance of reputation. Trust, she knows, is the cornerstone of the industry.
Future Goals and Aspirations:
The road ahead is one of boundless potential for Pressie and Citihub Realty. With an unwavering commitment to service, Pressie envisions expanding into new cities, managing more rental properties, and facilitating countless buy-sell transactions. Her ultimate aspiration is to ensure that every Filipino has access to quality homes in prime locations.
Pressie S. Duero CPA, REB, is not merely a real estate broker and accountant; she is a beacon of inspiration, illuminating the path to success with her unwavering spirit, commitment to excellence, and boundless vision. Her journey stands as a testament to the fact that with determination, innovation, and a heart full of passion, the world of real estate can be transformed, one remarkable story at a time.
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